Lenin Flores, Filter - Peru | Therefore Coffee Roasters

Lenin Flores is the third generation of a family deeply rooted in coffee. At Finca El Morito in northern Cajamarca, he works as both producer and quality manager, overseeing the group’s coffees while contributing his own lots. His experience in roasting and cupping gives him a practical, hands-on approach to quality and producer support.

The Flores family has grown coffee in Cajamarca since the 1970s, with Finca El Morito established in 2009 after the family relocated to San Ignacio. Today, the project brings together family estates and neighbouring producers across San Ignacio and Cutervo.

El Morito has earned multiple placements in Peru’s Cup of Excellence, but the strength of the project remains its people. For Lenin, this microlot is part of that ongoing work, carrying forward generations of coffee knowledge through careful harvesting, Bourbon and Caturra varieties, and El Morito’s typical double fermentation process.

Region: Cajamarca
Country: Peru
Elevation: 2,000 masl
Variety: Bourbon, Caturra
Process: Washed

Therefore Coffee Roasters

We want to live in a world where coffee producers, their families and communities can thrive.

Unfortunately, the history of coffee production is intertwined with that of colonialism and slavery. Even today it is not uncommon for producers and workers to be faced with poverty, food scarcity, and child labour. Modern slavery still exists within the coffee producing industry.

Coffee is traditionally sold at a price that has nothing to do with farmer's living expenses (Read: C Price) and is often below the cost of production. We don't like the idea of Wall Street influencing how much our producers get paid on a given day. Our sourcing partners always pay premium prices based on cost of production and quality; not the market price.

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